How can a morning coffee improve everyone’s commute?

14 June 2024
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Picture this: Commuters sipping their morning coffee, catching up on emails whilst they catch their busy rush-hour train into work.

At the same time, electric vehicle (EV) drivers stop to recharge along the motorway, looking forward to a good cup of coffee at a service station while they scroll through social media and wait for their vehicle to charge. Meanwhile, behind the scenes, transport planners are busy monitoring passenger movements through anonymised mobile network data (used within data privacy law).

By harnessing the power of anonymised, aggregate data – which is already at our fingertips – transport planners can gain better data insights into commuter movement patterns and make more informed, evidence-based decisions that ultimately improve the passenger experience for everyone.

Harnessing the power of anonymised, aggregate data - which is already at our fingertips.

We need accurate, instant and actionable data on infrastructure's core purpose - the movement of people.

Putting passengers at the centre

As a full lifecycle engineering consultancy, our goal is to provide passengers across the UK’s transport network with the best possible service. To achieve this, we put the utmost thought into the design, build and operation of the thousands of roads, railways, bridges, and stations that connect our country. As an industry, we often focus on the built environment and physical assets – but do we truly understand how it is being used or when - or even why?

To design, operate and maintain the best possible infrastructure, we need to put commuters at the centre of our focus. We need accurate, instant, and actionable data on infrastructure’s core purpose – the movement of people. To access that data, we must tap into the UK’s largest invisible and readily available sensor network – mobile network data.

State of flux

Travel patterns are constantly changing, and the pandemic ripped up much of what we thought we knew about how people move as they go about their daily lives. Home working has disrupted the traditional rush hour periods, and the role of train stations is shifting from solely transport interchanges to a blended community and retail space for locals working from home. This creates challenges for transport planners as they aim to maximise the benefit of their next project, and transport operators who want to understand customer needs and optimise the service they offer them.

On our highways, there is a huge demand to decarbonise our network. While sales of EVs in the UK, for example, are booming, the national charging network is struggling to expand rapidly enough, with question marks over the optimal locations for installation. Across both networks, extreme weather has seen increased pressure on maintenance, with infrastructure owners desperate to understand where best to target their response while passengers sit and wait.

It’s clear to get the best return on new projects or enhance our existing network, we need to understand how people move around the transport network and why. Unlike assets, people have hearts and minds, and while we are creatures of habit, understanding our patterns can at times be crystal ball gazing – or can it?

an image of a train platform
To get the best return on new projects or enhance our existing network, we need to understand how people move and why.

Vote with your feet

Mobile network data capability is one of the best kept secrets in data science and infrastructure. The UK’s largest invisible sensor network track's location and movement information from every person’s mobile phone. The volume of data, from circa 60 million phones, allows planners, operators and investors to review millions of real-life journeys to gather insights, where previously highly manual roadside interviews had to suffice.

Mobile network data exists already and involves no additional maintenance or infrastructure. If you wanted to create a network of millions of sensors from scratch, it would take huge amounts of time, effort and money, and yet, we have this resource at our fingertips.

One of the key benefits is flexibility and the ability to re-evaluate your data and map new trends and changes. Mobile network data is a continuous flow of movements, rather than samples captured from a certain period in time, meaning decision- makers can keep pace with changing patterns and ‘the new normal’.

It can also provide hard evidence on where the best return is for large infrastructure projects. For example, mobile network data enabled Dorset County Council to identify the best sites where new housing could be built, based on thousands of genuine travel patterns throughout the county. This enables a considerable cost saving compared to traditional manual roadside surveys. Not only that, mobile network data helps to democratise the planning process by providing schemes that genuinely reflect real life travel preferences and patterns, giving confidence to the public that transport decisions are being taken in their interest.

Mobile network data can provide us with a clear picture of where people move to in the event of delays - such as buying a coffee while they wait for their next train.

Revolutionary potential

The most exciting possibility is that mobile network data does not exist in a vacuum. When combined with our existing technology, there is a possibility to be something genuinely revolutionary. By embedding a deeper understanding of passenger movements into our existing operational platforms, we can gain valuable insights into the real impact of infrastructure operations on passengers. The potential is to deliver radical change to how our clients manage widescale disruption. A refined, near real-time understanding of passenger information would drastically increase the customer experience operators are able to provide during severe weather or other outages.

Mobile network data can provide us with a clear picture of where people move to in the event of delays – such as buying a coffee while they wait for the next train – and dynamically balance loading across networks, allowing interventions to minimise total disruption, better integrating services, and providing a more holistic lens to infrastructure operation.

Kingscross station
Not only can mobile data be used to enhance digital capability of master planning, but we can also use it at a more forensic level

Reimagining our communities

If we leverage the power of mobile network data, it can give us the opportunity to reimagine and redesign the transport networks and stations of the future. Not only can it be used to enhance the digital capability of master planning, but we can also use it at a more forensic level.

An understanding of the thousands of individual journeys at every station will allow us to enhance customer experience, optimise our asset use, and even create greater commercialisation opportunities – such as coffee shops and retail facilities. This will provide huge value to station owners in their bid to react and plan accordingly to the increasingly unpredictable passenger numbers.

For our EV rollout, the use of mobile network data will enhance demand analysis and provide real travel pattern data, where previously planners could only rely on outdated and unreliable census information.

Ultimately, mobile network data provides high value, accurate and instant data that can provide genuine evidence and insight for transport operations and major schemes. And if we want to keep pace with changing customer expectations, we must ditch the crystal ball and put people’s real movements at the centre of decision-making.

At Amey, we use world-leading data science solutions to help our customers make better, more informed decisions and create a positive impact on society.

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